Before you launch any new marketing campaign online, it is adviserable to research the market to assess there is market has a high demand and to identify any lucrative niche opportunity for you to explore. In addition, you also need to analyse the traffic volume and the profit potential from advertisements or affiliates.

1. Narrow down your interest

A good place to start is Wikipedia. It is a free online encyclopedia where it gives you an overall summary of the information you are interested and their associated keywords.

Let’s say you are interested in trader (finance). From Wikipedia, you will find out that there are several type of trader like day trader, swing trader, stock trader and others. And traders can buy or sell so many different kind of financial instruments like stocks, derivatives and commodities.

From the information, you have find out 3 important keywords which you can mix and match:

a. primary keyword: trader

b. secondary keywords: swing trader

c. third keywords: derivatives swing trader

This is almost known as the long tail keywords to narrow down your interest.

If you can’t find out any ideal associated keyword from Wikipedia, you can go to https://adwords.google.com/select/KeywordToolExternal which will display all the related keywords and approximate search volume.

2. Forums

Forums are a good place to find out the popular current buzz, new opportunities, untapped niche and learn from others. Go to Google or Yahoo and search for keyword + forum.

3. Assess the traffic potential

Go to http://tools.seobook.com/keyword-tools/seobook/ and enter your keyword. You should look for high overall daily estimate with long and broad associated keywords.

4. Profit Potential from advertisement

Go to https://adwords.google.com/select/TrafficEstimatorSandbox. A word of cautious is do not go for the highest estimated average CPC as it is already very saturated and highly competitive. Neither don;t go for the lowest estimated CPC as the profit is too low to compensate the marketing effort you have done. A good range will be $2-$3.

5. Monetize from affiliate programs

To find out whether you can find affiliate programs to promote, go to Google and search for keyword + affiliate. You can also go to Clickbank marketplace or commission junction to search for more affiliate programs which you can monetize.

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